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If you assume Jesus’ parable of the sower is but a bland earthly story with a heavenly meaning, think again. Jesus doesn’t do bland! Read in the context of the kingdom of heaven, our Lord’s best-known parable offers a welcome tonic to faithful preachers and hearers of God’s Word while countering the infringement of celebrity culture on the church with its encouragement of pseudo-Christianity. “Christianese or Christ?” constitutes, then, a tract for our times.